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How exciting is this news! The Noisette lead singer Shingai Shoniwa has been announced as the first ever celebrity ambassador for the L’Oreal brand Mizani *APLUSE *.
Tumi Soyinka, the senior product manage over at Mizani on why they picked Shingai “When we began the search for our celebrity ambassadress, there was no other female who came to mind as powerfully as she did. Shingai is an intelligent, beautiful, aspirational and strong, successful British woman who wholly embodies the ethos of our premium haircare brand, to which she is no stranger. By Shingai representing MIZANI, she will exude our passion for fashion, our drive to aspire and connect with young women of colour all over the country and our desire to contribute to the progression and advancement of the market targeted at those with excessively curly hair textures. I can’t tell you how delighted I am about working with Shingai. She is a true star.“
As well as being known for her quirky style, Shingai is not shy about taking risks with her hair and often steps way out of the box with style it. I love her fun attitude when it comes to her hair, reminding us that it is just hair.
Here is what Shingai had to say on her recent appointment “ I’m a huge fan of MIZANI’s products and their philosophy, so I’m honoured to have been selected to represent the brand as their first ever celebrity ambassador. I love to experiment and I’m constantly changing up my style, so the MIZANI range is perfect for me, particularly their True Textures collection as it caters to natural hair types like mine. All of the products are fantastic and contain the right balance of protein and moisture, which keeps my hair beautifully nourished, shiny and healthy. Plus, with everything from shampoos to strengthening treatments and styling products, whatever style I want to create, they’ve got all my haircare needs covered.”
MIZANI is a premium, professional haircare range specifically formulated to help women with curly hair textures achieve beautiful, healthy-looking hair. The brand have now selected Shingai as their first spokeswoman in a role that will see her represent the company in all key elements of their marketing.
Bonus that we have a natural Gal representing front and centre. I can’t wait to see the fabulous marketing materials that are born out of this collaboration.