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Mizani UK has been teasing us all week over on their social media platforms with behind the scenes shots in hair, makeup and wardrobe of their new brand ambassador.
We were bitting our nails in anticipation for the final reveal as to who “Noisettes vocalist Shingai Shoniwa”, the 2013 Mizani UK ambassador, had pasted the baton over to…. “Curly haircare specialists MIZANI are pleased to announce Queen of British soul Beverley Knight as their exciting new celebrity ambassador.”
Mizani representatives say “Selecting Beverley Knight as the new MIZANI celebrity ambassador is thrilling,” says Tumi Soyinka, MIZANI Senior Product Manager. “Not only is she a household name but she genuinely loves the brand. I am personally very excited to work with her and feel that her drive, dedication and passion for all projects she involves herself in – past and present – will also shine through in her new appointment.”
Beverley comments “It feels wonderful to be the MIZANI ambassador. The brand exemplifies everything that I’m about; freedom, movement and sleekness. The MIZANI woman is a strong woman; she knows her own mind. She knows where she is going. She is quite typically a powerful woman but not overpowering. She is confident, she is fun, she holds herself beautifully; she’s regal, positive – and that’s what I feel I am. Which is why the partnership with MIZANI is a perfect fit.”
Beverley also lets us in to some of her favourite Mizani products adding; “My favourite MIZANI product at the moment is the H20 Intense Night-Time Treatment (RRP £9.80, 142g); it works like an absolute dream. I’m also a huge fan of Supreme Oil Sulfate-Free Moisturizing Shampoo (RRP £12.90, 250ml) and Conditioner (RRP £13.35, 250ml). The point is that they work! They completely moisturise Afro and curly textured hair. And our hair, whilst it’s versatile, it can be quite brittle and quite fragile, so you need to pump as much moisture in it as you can. MIZANI products do exactly that.”
We can co-sighn her love of the H20 Intense Night-Time Treatment. The treatment is an amazing moisturising product that you add to your hair at night and by morning…POW!… You have the moist hydrated hair that you could ever wish for. We definitely have to try more products from Mizani.
MIZANI products are available from MIZANI authorised salons. To find your nearest stockist, please visit www.mizani-uk.com
*Some text provided by Mizani PR