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“Texture Release™ System is heat activated with amino acids and conditioning agents which go deep into the hair fibers to enable styling versatility. This allows the client to have optional textural change with increased combing manageability. This system was formulated for excessively curly hair that needs moisture & conditioners with special attention to the scalp.”
Texture Release Nourishing Cleansing Shampoo seeks to rid the hair and scalp of any build up, it’s sulphate free and is infused with loads of nourishing good stuff such as extract of liquorice and royal jelly known to nourish and strengthen the hair.
Texture Release Releasing Lotion is where the ‘magic’ begins! This releasing lotion is a heat activated conditioning agent that goes deep into the hair fibres to enable styling versatility. From my understanding this may be very reminiscent of a keratin treatments or other popular curl smoothing systems. I will not mention any brand though “Texture Manageability System”. This step of the system is actually enabled through the work of the amino acids that are said to rejuvenate the hair fibres. It is applied to to hair in small sections with a colour applicator brush, hair is then to be blow dried as the product is heat activated. You then processed to washed out. Depending on whether you’re looking for an elongation of curls or straight look you’d either go to the final styling cream for an elongated natural style or the thermal spray to follow on for a flat iron.
Texture Release Thermal Protecting Mist is “a Thermal Protecting Mist with Keratin and Pyto-Nutrients that reduce heat damage.This specially formulated Thermal Protecting Mist protects against heat damage, makes hair easy to comb, while significantly moisturizing hair fibers. The hair fibers are silky, shiny, and straight. Daily hair styling is more manageable and resistant to frizzing under humid conditions. The smoothing effect lasts up to 2 months.”
The varying factor on this is the heat. So the more committed you are to the heat the more straighter the look. Committing to up to 175C of heat with a flat iron after wash will give you that straight look for two three months before your hair reverts back. However you can wash your hair and “it is said to” revert back to your natural texture within that time span, it just means the blow-drying, combing and or straightening process is made more sleeker and easier.
Curl Shape & Shine Cream (Optional for natural styling) a “scalp rejuvenating Curl Shape & Shine Cream makes natural hair easy to comb when wet. Hair porosity is significantly reduced and hair fibers are strengthened and shiny. This anti-frizz, no flake styling product helps hair acquire a perfect coil shape or defined twist.”
For elongation of the curl for comb manageability blow-dry 70% with the Texture Releasing Lotion, skipping the flat iron and going straight to applying the Curl Shape & Shine Cream for styling.
My thoughts – The Texture Release system gives you Optional temporary textural change with may become permanent with increased use. Do we really want/need to have comb manageability? Depending on the way you deal with your hair, that answer would differ varying from person to person.
We think what makes this system stand out, bearing in mind we have not tested it yet, is the capability to lend itself to different desired outcomes. In that sense it is very thoroughly thought through as it is not aimed at one audience-those looking for straight hair.
We loved the promotional material though. Very sleek and clean as always with Avlon. We can’t say much about the product itself though as we don’t have our hands on it yet but if and when we do we’ll be sure to let you know how it goes! Is this the way forward as far as innovation of natural products as there are a LOT of brands coming our with these systems?
What are your thought on such systems? Would you use them?