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Black Hair care is a billion dollar industry, which began in the early 20th century via African American women like Annie Turnbo Malone and Madame CJ Walker for the benefit of women of color. Both women started their own hair care businesses and became some of the first black female millionaires. Unsure of how the changed occurred, but today more than 90% of beauty supply customers are black, and ironically, owners are predominately Asian families or large white corporations. Customers find themselves at a disadvantage due to language barriers, uneducated owners/workers and their inability to empathize with black hair care. Unfortunately, most often this is the only option.
However, this industry has endured an overwhelming amount of, dare I say positive growth and change over the last few years. Black women are embracing their natural tresses, which has drastically decreased the sale of relaxers creating an entire new market. There is an increase in education regarding natural hair care and protective styling. Black hair care lines and hair extension companies are popping up overnight, leaving the kitchen, onto the store shelves. What further blows my mind is black women are utilising this shift and actually beginning to reclaim the black haircare industry for the better.